When you reach
out to customers
in an email, a webpage, a video, a social media post,
a Zoom call or in a face-to-face meeting
When you reach
Will they welcome
It all depends
on the words you use, the ideas you plant and the emotions you stir.
Choose well and you’ll unleash buying momentum. Choose poorly and there will be no sale.
Most companies struggle to connect with customers
because their messages clash with the head and heart.
They use words that minds shut out.
They stir emotions that customers shut down.
And sales suffer.
BUT YOU DON’T HAVE TO STRUGGLE ANY MORE.
THERE’S A REMEDY TO CLASHING MESSAGE SYNDROME
You can make your marketing
brain-friendly and emotionally enticing
INTRODUCING THE HEAD SMART HEART SMART MARKETING SERIES
Head Smart Heart Smart Marketing unites breakthrough neuroscience research and emotional intelligence insights with market-proven branding strategies. This powerful combination of ideas will transform your marketing and how customers engage with your Brand.
In the Head Smart Heart Smart Marketing Series
You Will Learn:
How to craft messages that are easy for brains to take in and
create emotional openness to what you have to sayWhat words, ideas and emotional tone customers resonate with
How to refine your message to connect with customers
in every email, social post and meeting – every timeHow to align your brand with what’s important to your
customers and how they see the world
The Head Smart Heart Smart Marketing Series
is comprised of 3 powerful training sessions
The 5 Secret
Brain Cravings
How to Prime Your
Customer’s Brain to Buy
Tuesday March 16
11:30 am - 1:00 pm EST
9:30 - 11:00 am MST
Can’t make the date? No Problem.
Registration includes video replay
Your customer’s brain is constantly scanning your Brand. In every interaction it is looking for 5 secret cravings.
If you cater to these cravings you foster a sense of subconscious comfort and remove hidden barriers to buy.
If not, your sales cycle grinds to a halt.
What are the 5 vital factors that your customer’s brain is looking for?
How does your Brand measure up?
In this session you’ll discover the intricacies of the 5 Secret Brain Cravings and learn how to satisfy them in your marketing.
Prime your customer’s brain to buy.
Storytelling that Leads Customers to Buy
How to Create a Story that
Ignites Buying Demand
Tuesday March 23
11:30 am - 1:00 pm EST
9:30 - 11:00 am MST
Can’t make the date? No Problem.
Registration includes video replay
When you introduce your company do you just describe your products and services? Or do you tell a compelling story that leads customers to buy?
Do prospects immediately grasp how you can make their lives or businesses better?
If you’re just dishing out the facts your sales are suffering. You need to change your story.
In this session you’ll discover a powerful and proven story formula that makes great novels, movies and companies like yours irresistible.
It’s a simple formula that you can start using right away, even if you’ve never thought of yourself as a storyteller.
Craft a compelling story that ignites the urge to buy.
Get Your Message
into the Mind
How to Craft Brain-Friendly Phrases that Lead to Sales
Tuesday March 30
11:30 am - 1:00 pm EST
9:30 - 11:00 am MST
Can’t make the date? No Problem.
Registration includes video replay
When you make your sales pitch do customers soak up what you have to say? Or are you met with blank stares and indifference?
Does your message need a tweak? Is it being shut out because it clashes with the way the mind works?
It’s actually a common problem.
In this session you’ll discover the brain’s engrained thinking and memory patterns. You’ll learn to craft brain friendly messages that immediately enter the mind.
You’ll learn how to sow mental seeds that lead to a harvest of sales.
Get your message into the mind.
What’s My Investment?
What price are you paying now for clashing with your customer’s head and heart?
It’s likely costing you a fortune.
By making your marketing brain-friendly and emotionally intelligent
you’ll accelerate the sales cycle and connect with customers like never before.
Single Session Tickets
Buy 1 Session at a Time $99 Each
Registration includes video replay
Series Tickets
Buy Access to All 3 Sessions
Registration includes video replay to all Sessions
Standard Series Rate $239
Limited Edition Series Rate $159
(Tickets only on sale while supplies last)
Prices are in Canadian Dollars and do not include GST or Eventbrite fees.
A Fun, Thought-Provoking Experience
The Head Smart Heart Smart Series is a fun, and thought-provoking experience led by two master presenters.
Corporate Storyteller Roger Grant
Roger is a brand strategist and idea architect for B2B, tech and niche consumer enterprises. He excels at getting messages into minds.
Roger’s presentation style is engaging, entertaining and interactive. He draws powerful lessons from unexpected sources.
Every presentation is filled with laughter and captivating insights.
Emotional Intelligence Leadership Coach Dietrich Desmarais
Dietrich is a researcher and author on the Neuroscience of Emotional Intelligence. He is a mentor and coach to high performing executives and entrepreneurs.
As a speaker, Dietrich delivers brain-changing insights that amaze audiences and open them to powerful new patterns of thought. He creates long-term results in a short period of time.
