Creation of New Global Brand
A Lack of Brand Recognition
The world’s largest nondestructive engineering and testing firm was not commanding the level of attention and respect it deserved.
Although it had been created through a merger almost a decade earlier, the company still presented the market with legacy names: Canspec Group and Longview Inspection.
A Name to Lead the Industry
The company’s leaders wanted to unite operations under a single new name and claim its preeminent position in the market. So in 2005, the company contracted Identicor to develop a powerful new name that would position the firm as the industry’s leading global brand.
Combining Accuracy & Engineering
After investigating the company’s core capabilities, Identicor created the authoritative six-letter name Acuren, to highlight the client’s proven record for accurate results and great strength in engineering.
Acuren today is seen as the undisputed leader in nondestructive engineering. It serves clients in the automotive, aerospace, nuclear power, fossil power, pulp & paper, oil & gas, pipeline, petrochemical and refinery sectors.