Grab Attention | Kindle Curiosity | Ignite the Urge to Buy
When someone first learns about your company or visits your website, are they immediately attracted to do business with you?
Do they feel like you understand their challenges and have a credible solution to offer? Do they discover the reasons they should do business with you and not a competitor?
Does your story make customers feel engaged? Understood? Motivated to buy? Or do they feel bored? Unimpressed? Overwhelmed by too much detail?
If you’ve created the wrong emotional climate, your sales are suffering.
Is your message as clear as it needs to be? Does it lead customers on a logical path to buy? Or is it a bit scattered and leads customers into a state of confusion?
Crafting a clear enticing story is a very difficult task – especially if you sell complex products or services.
Whether you’re selling high tech software, B2B services or a consumer product, you can escape the perplexing story trap.
The Brandhow Messaging Workshop, Leading Customers to Buy, will give you a newfound ease and confidence in telling your company story. You’ll learn how to craft a head-smart and heart-smart message based on the best practices of story telling and the wisdom of emotional intelligence.
You’ll take advantage of a proven storyline used by the world’s greatest novelists, storytellers and screenwriters. You’ll learn how to kindle curiosity and build trust. You’ll engage your customers like never before.
Your new story will grab attention and make your company instantly relevant. You’ll make an emotional connection with customers. Your value will be crystal clear.
You’ll learn how to unite logic with emotion to lead customers to buy.
How to make your story relevant and engaging
How to connect with customers on an emotional level
How to make your story easy to understand
The reason you need to make customers feel a little uncomfortable
How to craft messages that take root in the mind & memory
How to foster the thinking and feeling patterns that boost buying momentum
What price are you paying now for having an unclear message? Trouble attracting prospects? Lack of customer engagement? The frustration of a slow sales cycle? Poor sales performance?
Customer confusion may be costing you a fortune. Invest in crafting a clear, compelling message.
On sale until April 2
or while tickets last
On sale until March 20
or while tickets last
Workshop fee includes lunch.
Prices are in Canadian Dollars and do not include GST.
If you would like to lead your team through the Leading Customers to Buy Workshop - call 403.685.2100 for pricing & scheduling information.
Leading Customers to Buy provides valuable and practical insight for anyone who needs to write or present their company story
Leaders of Small & Mid-Sized Businesses
Marketing Staff & Executives
Sales Reps & Managers
Start Up Visionaries
Entrepreneurs
Thursday April 9, 2020 - 9:00 AM - 3:30 PM
Workshop Location - Hotel Blackfoot
5940 Blackfoot Trail SE Calgary
** FREE PARKING **
Workshop attendees will be asked to provide testimonial quotes and participate in a video interview to promote future events.
Leading Customers to Buy is based on decades of research and consulting assignments in corporate branding and the neuroscience of emotional intelligence.
The concepts and strategies you will learn have produced impressive sales, marketing and personal performance results for tech, B2B and consumer enterprises.
The Brand Story Breakthrough is presented by
Identicor Marketing, a boutique consulting firm that specializes in creating compelling Brand Stories and mind-riveting Brand Names
Emotional Wealth Management Inc. (EWMI), a Calgary-based Coaching and Training Company specializing in The Neuroscience of High Performance and Emotional Intelligence
Leading Customers to Buy is a fun, and thought-provoking experience led by two master presenters.
Corporate Storyteller Roger Grant
Roger is a brand strategist and idea architect for B2B, tech and niche consumer enterprises. He excels at getting messages into minds.
Roger’s presentation style is engaging, entertaining and interactive. He draws powerful lessons from unexpected sources.
Every presentation is filled with laughter and captivating insights.
Emotional Intelligence Coach Dietrich Desmarais
Dietrich is a researcher and author on the neuroscience of Emotional Intelligence. He is a mentor and coach to high performing executives and entrepreneurs.
As a speaker, Dietrich delivers brain-changing insights that amaze audiences and open them to powerful new patterns of thought. He creates long-term results in a short period of time.
After participating in Leading Customers to Buy, you’ll have enticing new messages for your website and sales presentations. You’ll enjoy a new level of confidence and customer interest when you introduce your company at networking events.
With a clear, benefit-focused Brand Story your products and services will be more relevant and attractive to prospects. You’ll accelerate the sales cycle. All your marketing efforts will be more effective and profitable.
Click the photo to find out
