You Will Learn
How to assess your current story – what’s worth keeping & what needs to be replaced
What content you must include in your new story – and what you should leave out
How to start the story – to pique interest & stir curiosity
The most effective order to present key information –the right idea presented at the wrong time is ineffective
How to end the story – to drive customers to take action
How to tell your story in different media – on your website, in print, in sales presentations, videos and at networking events
Your New Brand Story Will …
Immediately Grab Attention – by focusing on your customer’s needs from the opening line
Make Your Company Instantly Relevant – by positioning your products and services as proven solutions to your customer’s big problems
Create an Emotional Connection with Your Customers – by relating to their pain & frustration, and giving them hope for a better future
Make Your Value Crystal Clear – by describing the benefits you provide in simple potent language that customers immediately understand
Build Urgency to Do Business with You – by pointing out the high cost of not taking action now
Keep Your Message Strong & Simple – by focusing first on why the customer should buy, rather than the technical details of how you make it happen
Lead Customers to Buy – by guiding them on a thought path where the logical next step is to contact you to make a purchase