BRAND STORY BREAKTHROUGH
BRANDHOW MARKETING WORKSHOP
IN CALGARY - THURSDAY MAY 30 1:00-3:30 PM
Create a Compelling Brand Story
FOR YOUR WEBSITE, EMAIL CAMPAIGN, SALES PRESENTATION & ELEVATOR PITCH
Grab Attention ==> Make Your Message Clear & Enticing ==> Lead Customers to Buy
Do visitors to your website instantly grasp the value you provide?
Or does it take too much work to connect the dots – and they anonymously drift away to one of your competitors with a clearer sales pitch?
When you tell a prospect what you do, are they automatically attracted to do business with you – or is their response lukewarm and non-committal?
Most Businesses Struggle to Tell a Clear Story
Are you frustrated with how long it takes for customers to “get it” ?
Are you searching for the right words to capture what your company is about?
Are you attracting enough high quality prospects?
Are less qualified competitors taking business that should have been yours?
But You Don’t Have to Anymore
The Brand Story Breakthrough Workshop transforms how you talk, write and even think about your business.
It gives you a powerful, proven formula to create a new Brand Story that grabs customers’ attention and leads them to buy.
It frees you from futile attempts to explain your business with technical descriptions or baffling bullet points.
Instead you’ll create an engaging storyline based on the best practices of the world’s greatest novelists, storytellers and screenwriters.
You Will Learn
How to assess your current story – what’s worth keeping & what needs to be replaced
What content you must include in your new story – and what you should leave out
How to start the story – to pique interest & stir curiosity
The most effective order to present key information –the right idea presented at the wrong time is ineffective
How to end the story – to drive customers to take action
How to tell your story in different media – on your website, in print, in sales presentations, videos and at networking events
Your New Brand Story Will …
Immediately Grab Attention – by focusing on your customer’s needs from the opening line
Make Your Company Instantly Relevant – by positioning your products and services as proven solutions to your customer’s big problems
Create an Emotional Connection with Your Customers – by relating to their pain & frustration, and giving them hope for a better future
Make Your Value Crystal Clear – by describing the benefits you provide in simple potent language that customers immediately understand
Build Urgency to Do Business with You – by pointing out the high cost of not taking action now
Keep Your Message Strong & Simple – by focusing first on why the customer should buy, rather than the technical details of how you make it happen
Lead Customers to Buy – by guiding them on a thought path where the logical next step is to contact you to make a purchase
Who Should Attend?
The Brand Story Breakthrough Workshop provides valuable and practical insight for anyone who needs to write or present their company story
Marketing Staff & Executives
Sales Reps & Managers
Start Up Visionaries
Leaders of Small & Mid-Sized Businesses
Workshop Schedule & Location
Thursday May 30, 2019 - 1:00 - 3:30 PM
Workshop Location - Nucleus Calgary
(Calgary Oddfellows Hall) - 100 6 Ave SW
The Brand Story Breakthrough Workshop is being presented on a complimentary basis to support Calgary’s Start-Up business community.
Workshop attendees will be asked to provide testimonial quotes and participate in a video interview to promote future events.
Advance registration required
Registration cutoff is Monday May 27
Proven Effective in Dozens of Market Segments
The Brand Story Breakthrough Workshop is based on more than 20 years of brand consulting experience across dozens of industries and market segments.
The concepts and strategies you will learn have produced impressive sales and marketing results for tech, B2B and niche consumer enterprises.
The Brand Story Breakthrough is presented by Identicor Marketing, a boutique consulting firm that has been creating compelling Brand Stories and mind-riveting Brand Names since the mid 90s.
A Fun, Thought-Provoking Experience
The Brand Story Breakthrough Workshop is a fun, and thought-provoking experience led by master presenter and corporate storyteller Roger Grant.
Roger’s presentation style is engaging, entertaining and interactive. He draws powerful lessons from unexpected sources. Every presentation is filled with moments of laughter and captivating content.
You’ll learn powerful, practical ideas to advance your business. And you’ll have fun at the same time.
Enjoy a New Level of Confidence
After the Brand Story Breakthrough Workshop you’ll have enticing new messages for your website and sales presentations. You’ll enjoy a new level of confidence and customer interest when you introduce your company at networking events.
With a clear, benefit-focused Brand Story your products and services will be more relevant and attractive to prospects. You’ll accelerate the sales cycle. All your marketing efforts will be more effective and profitable.