Which Card Do You Want?
Now when a contact asks me for my card, I respond with an unexpected question. “Sure, which one do you want?”
Intrigued, they want to see their options. So I show them the cards and state the questions. Then they have to select the card they like best. If they can’t narrow it down to a single card, they often ask to take more than one. If the purpose of printing business cards is to get them into circulation, this is a very good development.
What Do the New Cards Accomplish?
The new business cards make Identicor memorable. They present the company in a context that is relevant to potential customers.
They demonstrate that Identicor knows how to attract the attention of potential customers, which is what clients hire the firm to do. They model Identicor’s prowess in crafting captivating language and selecting riveting visuals.
They exemplify key attributes of what Identicor is all about. On second thought, maybe they’re not business cards after all. They’re branding cards.
A Branding Card for Your Company
Is your current business card stuck in the Geneva Convention? Take a look at Identicor’s new cards and consider how you could adapt the concept for your business. Come up with a series of questions that prompt customers to explore the unique benefits you provide. If you serve different market segments, come up with a card back that addresses each sector.
Business cards can do so much more for your business than just supply name, title, email, web and phone number information. Make sure you take full advantage of the card opportunity.
Turn your business cards into branding cards.
And the next time we meet in person, ask me for my card.