1% Better 74% Richer - Tiger Woods at Augusta
The eyes of the golf world are fixated on Augusta Georgia this week for the first major championship of the year. With Tiger Woods back on top of the PGA rankings, the big question on everyone’s mind is – Will Tiger win? Will he claim his fifth iconic green jacket?
While the 77th Masters Tournament is the backdrop for this issue of Brandscapes, the lesson from this column reaches far beyond the world of professional golf. It demonstrates that small improvements lead to big profits.